When you’re creating a YouTube video, one of the most aspects is on page SEO is important for youtube video. Your meta tags should accurately describe the video and motivate viewers to click. While Google no longer uses meta tags as a
ranking factor, YouTube does.
The reason is that tags help YouTube identify the subject matter of videos and recommend other related videos to viewers. Related videos are a good source of traffic for any video, and if your video is related to your other content, your meta tags will be extremely important.
Keyword Research
When making a YouTube video, the title is arguably the most important piece of metadata. Searchers use keywords and phrases to find the right videos. By using a keyword research tool, you can see how many people are searching for certain terms related to your video.
Adding the right keywords to your title will help you to get ranked for these terms. Keyword-rich titles also correlate to higher rankings for specific keywords.
Another key element of YouTube video SEO is building authority. Building links is a cycle. The more links you have, the more viewers your video will get. Likewise, collaborating with other websites and channels will boost your search rankings and increase viewership.
Using schema to describe your videos in HTML will also enable search engines to pick them up and display them in rich snippets. Using schema to describe your videos will help you get more views and get listed on YouTube and other search engines.
Creating A Good Description
The main objective of writing a YouTube video description is to attract viewers. The description can be as long as 5000 characters, which is equivalent to about 800 words. This gives you ample room to tell viewers what the video is all about.
The description should contain a keyword phrase or two that best describes the video’s topic. Also, try to include a call to action, if you have one.
When writing a YouTube video description, try to include a compelling lead-in and a strong conclusion. The description should capture the audience’s attention by incorporating relevant keywords and capturing their attention.
Keep in mind that you have five thousand characters to work with, but the first 200 characters will show up in the search results – a part called “above the fold.”
Creating A Good Thumbnail Image
Creating a good thumbnail image for YouTube is important for on-page SEO because the YouTube interface is very simple and makes it easy for viewers to identify your content.
Bright thumbnails stand out and are easy to read. They should also contain the title and a few select keywords. If you need help, there are some free tools online that you can use. You can use Snappa, which is a simple, free image editor.
The aesthetic of the thumbnail image should match the branding of the company or product. You can apply similar patterns to the thumbnail image and video frames for brand consistency. A good YouTube thumbnail can act as a billboard for the company, so consider creating a thumbnail template for your video.
Once your video has been published on YouTube, it will become an interactive advertisement for your brand. Once viewers are familiar with your brand, they will be more likely to click on your video and visit your website.
Embedding A Video
Embedding a video on YouTube on a web page is very similar to optimizing a web page for search engines. You must follow good SEO practices and always include both text and video content on your page.
Once you’ve added a video, distribute it using a distribution service. Providing embed codes for other websites can increase video views. Below are some tips to embed a video on your page.
First, choose an embed code for your video. There are many ways to embed a video on a website. One option is to use an external media player, which enables you to embed a video in your website without compromising its quality.
However, if you are concerned with loading time, you can use a self-hosted video. It will load faster, but it will weigh down your site.
Increasing CTR
When you’re uploading a YouTube video, the thumbnail is your best chance to catch viewers’ attention and increase CTR. In fact, 90% of top-performing videos use custom thumbnails.
Avoid using the default one provided by YouTube, as it can actually do more damage than good. Follow YouTube’s guide to creating a clickable thumbnail, and make sure yours includes an emotional expression and a human presenter.
Your video doesn’t need to rank for a broad subject matter, but it should be relevant. If a large number of people don’t click on the video after watching it, the viewer will click the Back button and look for a different video that matches their platform.
This method can also increase CTR for a video that has not yet achieved the top spot on search. You should aim to achieve a high CTR for your video by targeting several types of keywords and putting your video outside of organic search.